A luxury fashion brand is doubling down on Saudi esports. The Saudi Esports Federation renewed its partnership with Richy Group for its annual awards ceremony. The high-end lifestyle brand will present awards honoring top competitors, creators, and industry leaders within the Kingdom. This sponsorship aligns with broader national efforts to cultivate a significant gaming and esports sector.
Richy Group also released special products tied to a recent global tournament. The awards event itself is produced by Time Entertainment, handling stage design and live streaming. Previous editions attracted sponsors from the hospitality and fragrance sectors. The ceremony aims to spotlight local talent and reinforce Saudi Arabia's investment in competitive gaming.
Richy Group also released special products tied to a recent global tournament. The awards event itself is produced by Time Entertainment, handling stage design and live streaming. Previous editions attracted sponsors from the hospitality and fragrance sectors. The ceremony aims to spotlight local talent and reinforce Saudi Arabia's investment in competitive gaming.
