Let's say you run your own record label like Cassper Nyovest's Family Tree Records. How do you manage music distribution for your music and artists you have signed?
Music distribution is about getting the product (Singles & Albums) to the consumer (or the listener).
In current times people consume music from online platforms such as:
- YouTube
- Amazon Music
- Spotify
- Deezer
- Tidal
- Apple Music
Back in the day people would either buy CDs, Vinyl or listen to the radio. But the means of distributing music have changed due to the progress of digital technology.
In the example you have given about Cassper Nyovest's Family Tree Records, it's either Cassper Nyovest has the option to set up his own music distribution division that pretty much acts as a subsidiary of Family Tree Records.
Or in that same Family Tree Records example, Cassper Nyovest can opt to assign an exclusive license to a music aggregator company to handle all the necessary music distribution on behalf of Family Tree Records.
But remember all Family Tree contracts would also include how Cassper Nyovest's record label will handle the music distribution, music publishing, and finally who gets to own the sound recording copyright of any work produced in the duration of the record contract.