Apple Stores are addressing cosmetic damage appearing on iPhone 17 Pro display models through equipment modifications and enhanced maintenance protocols. The scratches stem from repeated contact with charging stands rather than device fragility. Store employees will apply silicone rings to MagSafe chargers to prevent metal-on-metal abrasion when customers handle demonstration units. Workers will also use a specialized salt-based cleaning formula to remove residue from the stands.
The company aims to preserve the flawless appearance of its premium devices for prospective buyers. Appearance affects buying decisions for devices costing over $1,000. Many shoppers consider trading older iPhone 16 Pro models for the new titanium-built devices. Apple implemented these changes discreetly to prevent customers from mistaking display wear for manufacturing defects.
The company aims to preserve the flawless appearance of its premium devices for prospective buyers. Appearance affects buying decisions for devices costing over $1,000. Many shoppers consider trading older iPhone 16 Pro models for the new titanium-built devices. Apple implemented these changes discreetly to prevent customers from mistaking display wear for manufacturing defects.
