Get ready for your next ASUS rig to cost more starting next week. The company officially announced price increases for many of its products, blaming the ongoing AI boom for driving up the costs of DRAM and NAND flash memory. In a press release, ASUS cited structural shifts in the global supply chain and rising component investments, confirming that select product combinations will see higher prices effective January fifth.
This move follows similar announcements from other system integrators like Maingear and Framework, all grappling with the same memory cost inflation. While ASUS did not list every affected product line, the notice strongly implies that any device with pre-installed RAM and storage will get more expensive. This includes their laptops, pre-built desktop computers, and gaming handhelds. Industry reports also suggest graphics cards from partners like ASUS could see immediate price bumps, following planned hikes from NVIDIA and AMD.
Facing this new reality, ASUS is reportedly planning to increase production of older DDR4 motherboards early next year, likely as a more budget-friendly alternative for system builders. The company framed the decision as necessary to maintain supply stability and product quality, acknowledging the impact on partners while positioning itself as navigating an unavoidable industry trend. The direction for consumer hardware pricing appears firmly set on an upward path.
This move follows similar announcements from other system integrators like Maingear and Framework, all grappling with the same memory cost inflation. While ASUS did not list every affected product line, the notice strongly implies that any device with pre-installed RAM and storage will get more expensive. This includes their laptops, pre-built desktop computers, and gaming handhelds. Industry reports also suggest graphics cards from partners like ASUS could see immediate price bumps, following planned hikes from NVIDIA and AMD.
Facing this new reality, ASUS is reportedly planning to increase production of older DDR4 motherboards early next year, likely as a more budget-friendly alternative for system builders. The company framed the decision as necessary to maintain supply stability and product quality, acknowledging the impact on partners while positioning itself as navigating an unavoidable industry trend. The direction for consumer hardware pricing appears firmly set on an upward path.
