I have a quick and straightforward answer to that.
You see, in Zimbabwe, there are two types of celebrities. There are Type-A Zim celebrities and there are Type-B Zim celebrities.
Type-A: are public figures who actually have a talent or something that anyone with a brain can literarily see this person is all about cashtalk.
They are constantly busy with work and have also harnessed the power of social media marketing without divulging any personal information to the masses.
Type-B: are public figures who are popular for the wrong things. I know this is subjective, anyway more on that later.
Oversharing on social media mainly comes from Type-B Zim celebrities since they have nothing interesting about them that will ever grab the attention of the masses unless if they are either:
- starting drama by deliberately throwing shade on X celeb.
- constantly shedding crocodile tears on social media looking for sympathy points.
- envious that Y person is on the rise so they create false rumors with ghost accounts.
- bitter that their ex-partner has moved on and is now in a healthy relationship.
- etc.
The major struggle Type-B Zim celebs have is obviously maintaining relevancy.
Which of course makes them do weird things like:
- leaking sex tapes.
- talmbout their partner's HIV status.?
- talmbout another person's abortion.?
- always yelling another person's body count. ?
- etc.
If you get your 15 minutes of fame by being edgy best believe it's gonna be difficult to keep the same energy as time goes on because usually, that isn't your true persona.
You are just doing stupid things for loves and likes on sosho media -- fair enough.
However, you will soon find yourself having a time of self-reflection and that is when the idea of rebranding sets into your mind.
There is nothing wrong with rebranding. But in Zimbabwe, if people put you in a box that's it.
Most Zim folks are very impatient, less flexible with a short attention span too -- they will only show demand for their daily fix of juicy latest gossip, drama, and dhudhu (fights). Once they put you in that lane.