This is a very nuanced question. But, if you are self-employed, there are zero benefits to being a sole proprietor - tax-wise, protection-wise, anything. The only benefit I can remotely think of is not having to file annual reports.
An LLC is its entity you are you and your sole proprietorship is you. Eventually, you can build your LLC to survive on its own. So way easier to transfer business or a bunch of other things like credit etc.
LLC gives you access to better resources. For example, having business credit gives you more money to grow without trashing your personal credit. Also, if properly managed, there is a limited liability (hence the name) for you if the business gets into trouble. And operating under the LLC tends to give you more credibility with both customers and peers
A sole proprietorship, in the context of e-commerce, is a setup for tax and liability lawsuits down the road. Structuring your business the right way is crucial in protecting you and your assets.
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