The country's tourism and football bodies have teamed up to use the national team for promotion. The Uganda Tourism Board and the Federation of Uganda Football Associations announced a partnership to make the Uganda Cranes ambassadors for the Explore Uganda brand. The deal starts now as the team prepares for a tournament in Morocco.
UTB's CEO, Juliana Kagwa, said they will use football's wide reach to market the country globally during international competitions. The immediate plan involves fan events and cultural displays in Uganda and Morocco around the upcoming matches. FUFA's second vice president, Dr. Taibu Azah, stated the team will now carry the nation's tourism identity abroad.
This collaboration is structured for the long term, with phases extending past the current event. The tourism board sees it as a testing ground for marketing strategies before the country co-hosts a major continental tournament in a few years.
UTB's CEO, Juliana Kagwa, said they will use football's wide reach to market the country globally during international competitions. The immediate plan involves fan events and cultural displays in Uganda and Morocco around the upcoming matches. FUFA's second vice president, Dr. Taibu Azah, stated the team will now carry the nation's tourism identity abroad.
This collaboration is structured for the long term, with phases extending past the current event. The tourism board sees it as a testing ground for marketing strategies before the country co-hosts a major continental tournament in a few years.
