Melanie Geiger assumes leadership at Atlantic Records Germany effective immediately, replacing Tun Schumacher after rising through the ranks of Warner Music over nine years.
Warner Music Central Europe appoints Melanie Geiger to lead Atlantic Records Germany
- Geiger is taking the wheel at the label right away and replacing Tun Schumacher, who is leaving on a mutual agreement basis.
- Niels Walboomers says she is the ideal person for the job because she combines cultural relevance with a natural sense for spotting talent.
Background and career path of the new director
- She has been grinding at the company for a while, having served as Head of Hip Hop at ADA starting in 2024.
- Her role got bumped up to Director of Distribution Services for Hip Hop in 2025 prior to this latest promotion.
- The resume includes signing acts like Lucio101 and Azet x Dardan while collaborating with big names such as Ayliva and Farid Bang.
Future goals and structural changes at the label
- Geiger wants to mash up frontline and distribution operations under one roof to make everything more flexible and unified.
- The Berlin Kreuzberg hub originally launched in late 2021 to zero in on underground rap and currently manages artists like Yung Hurn.
- This move comes after a huge reorg in October 2025 that saw top bosses Doreen Schimk and Fabian Drebes make their exits.
- Walboomers is now running the show for a mega region that merges Benelux with Germany, Switzerland, and Austria.
