Borrowdale Barron

grand master
There been wild speculation stemming from the latest Zim news about why Jah Prayzah is selfish and doesn't promote his Military Touch Movement members and artists as much as he does for himself.

Do y'all agree or nah?

DJ Tamuka defends Jah Prayzah.png
 

Lenard

Lenard Maseko
1. Because Andy Muridzo left Military Touch Movement so obviously people will quickly support the underdog and in this case that happens to be Andy Muridzo rather than Jah Prayzah.

2. There are also rumors that Military Touch Movement's music producer Chiweddar left the record label so taking that into consideration of course people will start speculating that Jah Prayzah has some sort of an error that doesn't do justice to his music business acumen.

3. Jah Prayzah has done so many international collaborations with people like Jah Cure, Diamond Platinumz, Davido, etc. What about the other Military Touch Movement artists like Tahle WeDzinza? They are nowhere to be seen on the international or regional map as much as Jah Prayzah is.

4. Jah Prayzah is the face of Military Touch Movement and that's problematic because he is an artist first and foremost. So the other artists signed to Military Touch Movement like Tahle WeDzinza have to be strategic in their ways to disassociate with the idea of people thinking they couldn't make it without Jah Prayzah's input.
 

Borrowdale Barron

grand master
But how would you market an artist like Tahle WeDzinza? And does Military Touch Movement has its own marketing division besides its production division which encompasses music producers like DJ Tamuka?
 

Lenard

Lenard Maseko
But how would you market an artist like Tahle WeDzinza? And does Military Touch Movement has its own marketing division besides its production division which encompasses music producers like DJ Tamuka?

Female artists are usually marketed on sex appeal and all that sexy stuff. That's the common practice as far as mainstream music is concerned. Sex sells and it's been proven countless times from a worldwide perspective.

Other than that Tahle WeDzinza has to do more international or regional collaborations with other African female artists like Tiwa Savage, Yemi Alade, etc because this will not only increase her popularity in the show business but will generate publicity she will capitalize on in the long run.

Unfortunately, I don't see how Tahle WeDzinza is benefiting from sticking around with Military Touch Movement. They are failing to push Tahle WeDzinza's brand hard enough.
 
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