Question Are Zim Hip Hop Blogs Still Relevant?

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#1
Are Zim independent artists still reaching out to influential Zim Hip Hop blogs for reviews and promos or modern-day marketing is now all about social media?
 
#2
Zim Hip Hop blogs will always remain relevant especially to new artists who are just getting started out because no one has probably heard of them e.g. their story, vision and most importantly their sound.
 
#3
In a nutshell, most Zim Hip Hop blogs are now focusing more on social media content e.g. Instagram paid posts and of course sponsored Tweets.

Even other Zim gossip blogs are doing the same thing.

The downside for slow old school Zim bloggers is that an average person now expects to find all the latest celebrity gossip, new music, etc on Instagram without the need of heading over to the actual website.
 
#4
In a nutshell, most Zim Hip Hop blogs are now focusing more on social media content e.g. Instagram paid posts and of course sponsored Tweets.

Even other Zim gossip blogs are doing the same thing.

The downside for slow old school Zim bloggers is that an average person now expects to find all the latest celebrity gossip, new music, etc on Instagram without the need of heading over to the actual website.
Isn't that also the supporting reason why Instagram disable clickable links on posts so that people can spend more time on IG.
 
#5
Isn't that also the supporting reason why Instagram disable clickable links on posts so that people can spend more time on IG.
Yeah oan, that's what I think too.
 
#6
Smart artists always work with bloggers and social media influencers primarily for the following reasons:
  • To increase brand awareness by gaining more followers and also more potential customers for merchandise, not just music.
  • Being a social media topic re-enforces relevancy otherwise people might forget the artist still exists because many people literary suffer from short attention span.
  • Finally, to increase traffic to DSPs -- this one is self-explanatory i.e. Spotify, Apple Music, YouTube Music, etc.
However, as @Scorpio said, I agree with the fact modern-day blogging has moved from the need of running a Wordpress or Drupal site.

It is now all about social media pages and getting sponsorship deals in return for the effort. Hell, many Zim social media influencers don't even have official websites either -- just an email and a bank account.
 
Likes: Lenard

Lenard

Lenard Maseko
4,772
30
Cape Town
#7
@Black Panther Word life, social media blogs have now replaced the traditional self-hosted WP blogs.

What I have also noticed is the tendency of Zim Hip Hop artists to comment on various popular and trending latest Zimbabwe celebrity news.

The idea behind this is to bait people to click on their profiles which subsequently results in more traffic to their social media page. Moreover, they might actually gain more followers doing just that.
 
#8
@Black Panther Word life, social media blogs have now replaced the traditional self-hosted WP blogs.

What I have also noticed is the tendency of Zim Hip Hop artists to comment on various popular and trending latest Zimbabwe celebrity news.

The idea behind this is to bait people to click on their profiles which subsequently results in more traffic to their social media page. Moreover, they might actually gain more followers doing just that.
Are you saying some Zim Hip Hop artists comment on IG posts not because they are into the topic at hand but as a means to divert attention to themselves?

Isn't it better to just create more content on social media instead of going around dropping comments?
 

Lenard

Lenard Maseko
4,772
30
Cape Town
#9
Are you saying some Zim Hip Hop artists comment on IG posts not because they are into the topic at hand but as a means to divert attention to themselves?

Isn't it better to just create more content on social media instead of going around dropping comments?
Yeah, the thing is that the process of constantly dropping comments on Instagram, Facebook, Twitter, and YouTube is a much easier social media growth strategy.

The reason being high-quality content creation often involves coming out of the pocket to pay advertising agencies, photographers, video editors, etc.

But if one goes around on social media dropping positive contextual comments this will improve brand visibility too.
 

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