The way I see it is this: as a young up-and-coming artist, trying to make your way into the mainstream music industry can be a daunting task. You have your big dreams of hitting it big and making it in the biz, but as you may already know, landing a record deal with one of the big labels is not an easy feat. In recent years, aspiring singers have been foregoing traditional avenues like major record labels and instead turning to established musicians in order to secure a deal.
It is true that most established musicians have influence with certain industry insiders who they can turn to for assistance in enticing younger artists to join their team. They also tend to be more open-minded when it comes to taking risks on newcomers — something that standard record labels are typically hesitant about doing.